award nasfm 2007

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2007 Design Award Winners

Department Store

Grand Prize

Bloomingdale’s San Francisco

Five “specialty stores,” each level with its own identity, break up the massive 338,000 sq. ft. Shallow departments framed by large-scale black eyebrow mouldings create intimacy, while unobstructed views are maintained via an open floor plan with wide aisles, uninterrupted sightlines, tall ceilings, and a 33-ft. gap around the escalator. Iconic details such as the black and white checkerboard floor strengthen branding. Reflective and high-contrast surfaces and upscale visual merchandising imbue the store with glamour.