JUDGES OF QUALITY
Visual
Merchandising and Store Design Magazine
(June 2006
Issue)
Oliver Peoples
Peoples' Court
... An ethereal rear wall draws shoppers into the store,
the eyewear floating in an "illuminated void" of
matte white plaster, spotlighted in wall display fixtures
that conceal three types of lighting (and also product
storage). Human forms morph from the wall. Custom-made
barrier-free fixtures encourage shoppers to touch glasses
and try them on.
High-gloss paint lightens the fixtures
and reflects design elements that make the 1022-square-foot store appear larger.
Vintage merchandise is displayed on a cylindrical greeting counter in bowls
carved into the surface. The award-winning fixtures are
by Moon Design Mfg. (Vista, Calif.)...
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Creating
Environments
A Southern California store fixture company offers
its customers display and branding options through its
newly-created sister company.
By Michaelle Bradford
Apparently, Bruce Moon, president of Moon Design Mfg.
of Vista, CA, was not joking when he wrote under his high
school senior photo “on to be my dream, a cabinetmaker.” Twenty-five
years, two buildings and two companies later, Moon is still
aiming for the stars with his quest for “creating
environments for success,” as the company’s
tagline states.
According to Ed Cleary, chief operations officer, the
company has evolved over the years from its beginnings
in Moon’s parents’ garage with neighbors complaining
of him running his table saw until 11 p.m. Moon Design
is now a national store fixture manufacturer with innovative
strategies on how to expand its market.
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Store
fixture success is in the details
Providing complete logistic support and on-time jobs
to clients spells success for this company.
Building store fixtures is much more than just putting
together physical structures. Most jobs involve a variety
of materials, complex electrical connections, and lighting
that must come together precisely and at the right time
to make it all work. If one element of the job is wrong,
the whole effect can be lost. Bruce Moon, owner and president
of Moon inc., says this 21-year-old vista, Calif., business
has grown into a thriving company by taking on the nightmares
nobody else wants to tackle. Using computers, CNC automation
and a competent staff, Moon has built his company's reputation
on providing solutions for every kind of job.
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At Moon we believe that there should be no line between
our personal and professional values. We want the time
we spend with each other, our clients, and our community to
be a reflection of what's important to us every day.
