News & Awards
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BLOOMINGDALE'S Santa Monica
Bringing the casual yet contemporary feel of Bloomingdale’s SoHo location to Santa Monica, this smaller-scale store also takes a cue from its beachside community to create a “beach chic” lifestyle. The iconic black-and-white checkerboard floor remains, along with elegant touches like glass gilded with metal. However, the store incorporates elements that create an imaginative departure from the renowned retailer’s style. ...
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BLOOMINGDALE'S San Francisco
Five "specialty stores," each level with its own identity, break up the massive 338,000 sq. ft. Shallow departments framed by large-scale black eyebrow mouldings create intimacy, while unobstructed views are maintained via an open floor plan with wide aisles, uninterrupted sightlines, tall ceilings, and a 33-ft. gap around the escalator. Iconic details such as the black and white checkerboard floor strengthen branding. Reflective and high-contrast surfaces and upscale visual merchandising imbue the store with glamour.
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OLIVER PEOPLES
Establishing an ethereal quality, the rear wall draws shoppers into the store with its trend-setting eyewear floating in a brightly lit background. Human forms wearing eyeglasses morph from the rear wall into the space. High-gloss paint lightens the fixtures and reflects design elements to make the 1,022-sq.-ft.-store appear larger. The wood floor continues up walls and onto the ceiling, minimizing transitions and providing a contrasting backdrop for intense illumination in the fixtures and translucent ceiling.
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MACY'S HOME STORE
Macy's Home is a new 213,700 square foot flagship/prototype store located in South Coast Plaza (Santa Ana, CA). Moon provided the high-quality perimeter fixtures at competitive prices, keeping pace with the many design and schedule changes typical of a project of this magnitude. Macy's showed its appreciation with the work by giving Moon the perimeter fixtures credit in its acceptance of the grand prize in the "new or remodeled specialty store over 25,000 feet" category at the 2001 NASFM (the national association of store fixture manufacturers) awards.
